TikTok is one of the successful social media platforms for marketers to reach younger audiences. With 1 billion monthly active users, TikTok allows users to create short-form videos with music, filters, and AR features. TikTok capturing teenagers, it is continuously gaining the attention of young adults. Nearly 70% of TikTok active users are under 40, so choosing TikTok as your marketing platform can help you grab Gen Z’s and millennials’ attention.
With the ever-growing popularity of TikTok, brands increase their audience, business reach, and customer engagement. The businesses not using TikTok are missing out on many opportunities to reach success. Here are the four effective reasons why brands need to be on TikTok.
#1: Create Your Own Content On TikTok
To stand out in the sea of TikTok content, your videos need to be authentic, attention-grabbing, and related to both your brand and target audience. TikTok is a place for sharing entertaining and fun content, and you need to learn how to adapt to this culture to improve your brand voice and visibility.
Creating unique content increases the chances of making your content popular on TikTok among your target audience. Top influencers and celebrities prefer to use TikTok to expand their popularity on the platform. Therefore having more likes is crucial to promote your brand, gain reach, and quicken engagement instantly.
#2: Post TikTok Challenges
Creating challenges on TikTok is the perfect way to grab user attention and increase interaction with them. As a brand, you can post challenges to strengthen your brand visibility and reach among your target audience. Before you start doing challenges, find how to achieve your brand goals via TikTok. Some of the common goals of brands are:
- To improve your brand awareness.
- Boost sales for your products.
- Promote your upcoming event.
Once you define your challenges, you can start post challenges to increase your business reach. Additionally, as a brand, you can participate in trending challenges to boost new audiences to your profile.
#3: Advertise On TikTok
Even though TikTok does not focus on monetization, brands can still run TikTok ads to enhance their business reach and grow their following.
In-feed ads: These are native ads showing full-screen videos in the user’s feeds. These ads can be up to 60 seconds, and you can add a link to your landing page.
Brand takeovers: These ads appear when a TikTok user opens the app. Brand takeover ads can be up to 3-second images or 3.5-second videos. These ads are more expensive than in-feed ads. Additionally, one advertiser can run ads per day per interest.
Top View Ads: These are the updated versions of brand takeovers ads. You can run for the period of 5 to 60 seconds long and allow the user to engage by liking, commenting, and sharing.
#4: Collaborate With Influencers
TikTok has countless influencers, from macro-influencers with millions of followers to micro-influencers with a few engaged followers. Depending on your business goal, finding the right influencers to expand your brand reach is essential. Working with the right influencer can help you to attract new followers and build your brand image by reaching out to your target audience.
Once you start collaborating with influencers, track the metrics to see the performance of the influencer marketing campaigns. Check whether your goal and objective have been reached or if you still need to improve it. Partnering with influencers is the most effective way to increase sales conversion on TikTok and reach success.
Final Thoughts
Using TikTok for your business can help you reach a new audience and increase your brand and awareness. Many top brands use TikTok to generate sales and traffic to their target website. To take your business to the next level, you need to invest in TikTok marketing to reach your business goal. Use the above four tips to increase your popularity on TikTok.